Frontline were very keen to replace their old site with something much more visual, showing off their luxury products to the full. Whilst incorporating some e-commerce elements, the site would also act as an online partner to their extensive, printed catalog.
Central to the new site design was a fully functional product database with an e-commerce frontend. The sheer amount of products and variations meant that they needed to be catagorised clearly. Whilst the ability to buy online was to be temporarily deactivated, customers would be given the ability to create wishlists.
Frontline works with a large array of bathroom showrooms and tradesmen, and to help connect these businesses with each other, and the end customer, a simple directory was added to the site. Visitors can search by location to get the closest results.