Online car loan company, Gettacar were set to launch with a wide reaching TV campaign. To help our agency secure the contract, and give the client the best possible result from their marketing, we offered an affordable replacement website. The new site would provide a much more robust application system and a responsive design (to improve the user experience on mobile devices, and the SEO rankings). Whilst the back-end development for the application form was out-sourced, I built and styled the site as a whole.
Soon after the launch of the site, and while the TV ads were running, we also ran an online display campaign. Originally I had produced Flash banners, but it had become apparent that HTML5 alternatives would perform better. Using Adobe’s HTML5 authoring tool, ‘Edge Animate’ I recreated the full suite of banners to Google’s specifications. Here is an example:
Below you can see how the site would look on a smart phone.